In many organisations, occupational footwear is seen mainly as a purchasing line — a model, a price, a contract. Yet for people who stand, walk and carry loads for long hours, fit is a daily factor in comfort, injuries and performance. Ill-fitting boots can quietly generate fatigue, pain and long-term musculoskeletal problems, even when the product itself is "good quality." Oliverland Consulting specialises in the fit dimension of occupational footwear programs. By combining