Wing Fa (Oliver) CHAN, DBA

With more than twenty years of experience in the footwear industry, Wing Fa (Oliver) CHAN combines deep operational knowledge with academic research to support organisations in improving professional footwear fitting, procurement decisions, and injury prevention. Her career bridges footwear development, international sales, and applied research, with a particular focus on occupational and military footwear.

Her work is driven by a long-standing commitment to improving shoe fit and foot health, especially in demanding professional environments where footwear plays a critical role in performance, safety, and well-being.

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​Working Experience

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Footwear Industry Expertise and Innovation

Wing Fa began her career in footwear as a product development assistant, gaining hands-on experience with footwear typologies, construction methods, materials, and quality requirements. She later held a Sales Manager role, working closely with a private footwear atelier on the development of tactical hiking boots and casual sneakers. Although her primary responsibility was sales, she actively contributed to the full product development cycle, from design discussions to material sourcing and sample validation.

 

Building on this foundation, she later initiated an eco-friendly indoor footwear project for children under the Bgreen brand, using sustainable materials such as bamboo. This project reflects her long-term interest in innovation, sustainability, and user-centred product design.

 

Over time, her professional focus progressively shifted toward footwear fit, functional performance, and injury prevention, particularly in occupational and military contexts.

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Sales and Marketing Skills 

In parallel with her technical expertise, Wing Fa has extensive experience in international sales and export strategy within the footwear sector. She has supported companies in expanding into global markets by defining export strategies, identifying market opportunities, and coordinating sales, order management, quality control, and logistics.

 

Her leadership experience spans cross-functional teams, allowing her to bridge technical footwear knowledge with commercial and organisational decision-making. This dual perspective underpins her current consulting activity, which focuses on helping organisations make better-informed equipment and procurement choices.

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Education

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Doctorate in Business Administration (DBA) 

Federation for European Education (FEDE), Paris
2022 – 2025
With highest honors (Très honorable)

 

Her doctoral research focused on professional and military footwear fitting, examining how procurement policies, organisational constraints, and user behaviour influence footwear fit, comfort, and the occurrence of foot-related injuries. The research adopts an applied, decision-oriented approach, aiming to support organisations in improving equipment policies and reducing avoidable injuries linked to ill-fitting footwear. This work provides a structured analytical foundation for her consulting activity in professional footwear fitting and procurement optimisation.

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Executive MBA (EMBA)

Wing Fa completed an Executive MBA with a strong emphasis on digital marketing and project management. During this programme, she served as Product Owner for a team project involving the development of a mobile application, using tools such as HTML, JavaScript, SQL, and Jira. Her team was awarded the “Coup de Cœur du Jury” during a hackathon, recognising both innovation and effective project execution.

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Bachelor's Degree in International Marketing

She obtained a Bachelor’s degree in International Marketing in Paris, which strengthened her understanding of global business dynamics and complemented her extensive professional experience in international footwear markets.

 

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A Structured and Applied Approach 

Wing Fa (Oliver) CHAN adopts a holistic and pragmatic approach to footwear-related challenges, combining industry expertise, applied research, and strategic thinking. Her work centres on improving footwear fit, supporting better procurement decisions, and promoting foot health in professional environments.

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Through consulting, research dissemination, and educational content, she aims to contribute to the development of better-fitted footwear solutions that support both organisational performance and public health, particularly for professionals who rely on functional footwear in demanding conditions.

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