oliver landSep 106 min readExport marketing11 Expert Strategies for Leveraging Footwear Marketing Trends to Boost Export Sales: A How-To GuideIn the highly competitive and rapidly evolving world of footwear marketing, staying ahead of the curve is more than just an...
oliver landAug 63 min readShoe fittingThe Evolution of Shoe Fitting: A Journey Through Footwear HistoryFrom ancient sandals to modern sneakers, the art of shoe fitting has played a crucial role in footwear history. As we explore the...
oliver landApr 182 min readExport marketingMastering Export Success: How to Find Your Product's Positioning in Footwear IndustryPositioning your footwear product correctly in international markets is vital for achieving export success. Today, we delve into the...
oliver landFeb 152 min readExport marketingEvaluating and Expanding Target Markets for Increased Export Sales Using ANSOFF MatrixWhen considering which offerings to present to clients or prospects, companies often employ a strategy resembling a buffet, displaying...
oliver landDec 14, 20232 min readExport marketingWhat is an export marketing plan, and why do we need it for developing export business?An export marketing plan is a strategic document. It outlines a company's goals, objectives, and strategies for entering foreign markets....